The rise of AI forces us to untangle these ideas and reconsider what it means to produce "human" work. Take a recent story I heard from from the audience of one of my talks: a person described how he fed an AI every detail about a retiring colleague, and the AI generated a speech so moving that it brought the retiree to tears. But the retiree, upon learning the speech's origin, was dumbfounded.
What is interesting is not the retiree’s reaction, but the storyteller's own oversight. He failed to see his own critical role in the process. By gathering the details, curating moments that best captured the retiree’s essence, he performed the most human part of the creative act. He mistook the act of turning those ideas into words as the creative work, but that is not the case.
AI, ironically, is pushing us to be more human, not more like machines. It is forcing us to recognize that our true contribution lies in the ability to think, to create, and to feel. As AI takes over the mechanical aspects of tasks we once considered integral to creativity—whether that is writing, painting, or coding—we are left with the more uniquely human roles: original thinking and emotional depth.
This shift reshapes our understanding of creativity and work. It shows that human value does not lie in production—the technical aspect of turning an idea into a product—but in the deeper conceptual and emotional layers that AI still cannot reach.
As we move forward, we are compelled to rethink productivity itself. The future will not belong to those who can outdo AI in execution, but to those who can combine AI’s strengths with our unique capacities for innovation, empathy, and insight.
The challenge we face is not to resist AI, but to fully embrace our humanity—to cultivate the traits that machines cannot replicate. With AI taking over the drudgery, we are freed to focus on higher-order thinking and those creative leaps that define human ingenuity.
Ironically, the more we develop artificial intelligence, the more we learn about what human intelligence really is. And in that discovery lies our future—a future where AI does not replace creativity, but elevates it to new possibilities.
