The Subtle Art of Monopolizing New Technology

Monopolizing new technology is rarely the result of some grand, sinister plan. More often, it quietly emerges from self-interest. People do not set out to dominate a market; they simply recognize an opportunity to position themselves between groundbreaking technology and everyday users. The most effective tactic? Convince people that the technology is far too complex or risky to handle on their own.

It starts subtly. As soon as a new tool gains attention, industry insiders begin highlighting its technical challenges—security risks, integration headaches, operational difficulties. Some of these concerns may be valid, but they also serve a convenient purpose: You need us to make this work for you.

Startups are particularly skilled at this. Many offer what are essentially "skins"—polished interfaces built on top of more complex systems like AI models. Occasionally, these tools improve workflows. More often, they simply act as unnecessary middlemen, offering little more than a sleek dashboard while quietly extracting value. By positioning their products as essential, these startups slide themselves between the technology and the user, profiting from the role they have created. 

Technical language only deepens this divide. Buzzwords like API, tokenization, and retrieval-augmented generation (RAG) are tossed around casually. The average user may not understand these terms. The result is predictable: the more confusing the language, the more necessary the “expert.” This kind of jargon-laden gatekeeping turns complexity into a very comfortable business model.

Large organizations play this game just as well. Within corporate structures, IT departments often lean into the story of complexity to justify larger budgets and expanded teams. Every new tool must be assessed for “security vulnerabilities,” “legacy system compatibility,” and “sustainability challenges.” These concerns are not fabricated, but they are often exaggerated—conveniently making the IT department look indispensable.

None of this is to say that all intermediaries are acting in bad faith. New technology can, at times, require expert guidance. But the line between providing help and fostering dependence is razor-thin. One must ask: are these gatekeepers empowering users, or simply reinforcing their own relevance?

History offers no shortage of examples. In the early days of personal computing, jargon like RAM, BIOS, and DOS made computers feel inaccessible. It was not until companies like Apple focused on simplicity that the average person felt confident using technology unaided. And yet, here we are again—with artificial intelligence, blockchain, and other innovations—watching the same pattern unfold.

Ironically, the true allies of the everyday user are not the flashy startups or corporate tech teams, but the very tech giants so often criticized. Sometimes that criticism is justified, other times it is little more than fashionable outrage. Yet these giants, locked in fierce competition for dominance, have every incentive to simplify access. Their business depends on millions of users engaging directly with their products, not through layers of consultants and third-party tools. The more accessible their technology, the more users they attract. These are the unlikely allies of a non-techy person. 

For users, the best strategy is simple: do not be intimidated by the flood of technical jargon or the endless parade of “essential” tools. Always ask: Who benefits from me feeling overwhelmed? Whenever possible, go straight to the source—OpenAI, Anthropic, Google. If you truly cannot figure something out, seek help when you need it, not when it is aggressively sold to you.

Technology should empower, not confuse. The real challenge is knowing when complexity is genuine and when it is merely someone else’s business model.

Notebook LM: A quintessential Google Move

Google, once a powerhouse in artificial intelligence and a major force in shaping the modern internet, has found itself surprisingly behind in the current generative AI boom. Despite a history of leading breakthroughs—such as DeepMind's AlphaGo victory or the development of transformers—Google struggled to keep pace when the spotlight shifted to large language models. OpenAI's ChatGPT and Anthropic's Claude have outperformed Google's Gemini, which still underwhelms by comparison. Yet, in a move that can only be described as classic Google, the company has staged an unexpected and intriguing return with NotebookLM.

NotebookLM represents something that Google has always done well: make advanced technology accessible. In a crowded landscape where hundreds of startups have launched custom bots, Google has not just entered the competition but has redefined it. Many of these emerging tools come with a bewildering array of features, promising endless configurability but often requiring a steep learning curve. MS Azure is the prime example: powerful, but not for regular folks. Google has approached this differently, prioritizing a user experience over the quality of the output. NotebookLM may not be revolutionary, but it offers an intuitive interface that anyone can engage with easily. 

Perhaps more cleverly, Google has managed to capture attention with an unexpected viral twist. NotebookLM features the ability to generate a podcast in which two AI voices engage in a dialogue about the content of source files. The feature is, admittedly, not all that practical; the voices cannot му changes, and will soon make people tired of them. Yet from a marketing standpoint, it is brilliant. It creates a shareable moment, a curiosity that makes people talk. The move does not just showcase technical capability but also a playful spirit that reminds users of Google's early days, when the company was known for surprising innovations.

Still, whether this resurgence will lead to long-term success is uncertain. Skeptics point out that Google has a history of launching exciting products only to abandon them later (recall Google Wave). Flashy features alone will not sustain momentum. What matters is how NotebookLM performs as a knowledge synthesizer and learning tool. If it falls short in these core areas, the buzz may prove to be little more than a temporary distraction.

Yet, for now, Google's reentry into the AI conversation is worth appreciating. In a tech landscape increasingly dominated by dense, intricate systems, Google's emphasis on usability stands out. Even if NotebookLM does not single-handedly redefine the custom bot race, it serves as a reminder of what once made Google a technological giant: the ability to turn complexity into something approachable and joyful.

Whether Google will truly reclaim its place as an AI leader is anyone’s guess, but at the very least, the company has made the race more interesting. For an industry that often takes itself far too seriously, this burst of creativity feels like a breath of fresh air. In a field defined by hard-nosed competition, seeing Google take risks and create a bit of buzz is a win, even if it is only a moral one.

Navigating the AI Gold Rush: Skins, Security, and the Real Value Proposition

 The economic battle surrounding artificial intelligence is intensifying at an unprecedented pace. Major AI players like OpenAI, Google, Meta, and Anthropic are leading this technological revolution. Tech giants such as Microsoft, Amazon, and Apple, along with thousands of startups, are vying for a stake in this burgeoning market without being able to develop their own competitive models. Amidst this frenzy, a critical question arises: what exactly is being sold?

Two primary value propositions have emerged in this landscape: skins and security mongers. Skins are interfaces or applications that overlay major AI models, aiming to simplify user interaction. They cater to individuals lacking advanced prompting skills, offering a more user-friendly experience. Security mongers, on the other hand, emphasize heightened privacy and security, often exaggerating potential risks to entice users.

While both propositions seem valuable on the surface, a deeper examination reveals significant shortcomings. Skins promise to streamline interactions with AI models by providing preset prompts or simplified interfaces. For instance, a startup might offer a chatbot specialized in drafting business emails, claiming it saves users the hassle of formulating prompts themselves. However, is this convenience truly worth it?

Major AI models are increasingly user-friendly. ChatGPT, for example, has an intuitive interface that caters to both novices and experts. Users often find they can achieve the same or better results without intermediary platforms. Additionally, skins often come with subscription fees or hidden costs, meaning users are essentially paying extra for a service the primary AI model already provides. There is also the issue of limited functionality; skins may restrict access to the full capabilities of the AI model, offering a narrow set of functions that might not meet all user needs.

The second proposition taps into growing concerns over data privacy and security. Vendors claim to offer AI solutions with superior security measures, assuring users their data is safer compared to using mainstream models directly. But does this claim hold up under scrutiny?

Most of these intermediaries still rely on API connections to major AI models like ChatGPT. Your data passes through their servers before reaching the AI model, effectively adding another point of vulnerability. Introducing additional servers and transactions inherently increases the risk of data breaches. More touchpoints mean more opportunities for data to be intercepted or mishandled. Furthermore, major AI providers invest heavily in security and compliance, adhering to stringent international standards. Smaller vendors may lack the resources to match these safeguards.

For example, a startup might advertise an AI-powered financial advisor with enhanced security features. However, if they are routing data through their servers to access a model like GPT-4, your sensitive financial data is exposed to additional risk without any tangible security benefit. The promise of enhanced security becomes questionable when the underlying infrastructure depends on the same major models.

AI platforms have not introduced new risks to privacy or security beyond what exists with other online services like banks or credit bureaus. They employ advanced encryption and security protocols to protect user data. While no system is infallible, major AI models are on par with, if not superior to, other industries in terms of security measures. They use end-to-end encryption to protect data in transit and at rest, implement strict authentication measures to prevent unauthorized access, and conduct regular security assessments to identify and mitigate vulnerabilities. It is easy to opt out of providing your data to train new models. It is much more difficult to know what your vendors are going to do with your data.

In a market flooded with AI offerings, it is crucial to approach vendors' claims with a healthy dose of skepticism. Validate the functionality by testing whether the convenience offered by skins genuinely enhances your experience or merely repackages what is already available. Assess the security measures by inquiring about the specific protocols in place and how they differ from those used by major AI providers. Transparency is key; reputable vendors should be open about how your data is used, stored, and protected.

As the AI gold rush continues, distinguishing between genuine innovation and superficial value propositions becomes essential. Skins and security mongers may offer appealing pitches, but often they add little to no value while potentially increasing costs and risks. It is wise to try using major AI models directly before opting for third-party solutions. Research the backgrounds of vendors to determine their credibility and reliability. Seek reviews and testimonials from other users to gauge the actual benefits and drawbacks.

In the end, the most powerful tool at your disposal is due diligence. By critically evaluating what is being sold, you can make informed decisions that truly benefit you in the rapidly evolving world of AI. Beware of vendors selling either convenience or security without substantial evidence of their value. At the very least, take the time to validate their claims before making an investment.